Postcard Tips

Generate leads and get noticed with POSTCARDS and direct mail. Direct mail postcard advertising is a fast, affordable, and effective way to get noticed in your local area and attract warm leads. USAPrintingOnline can handle the entire process!! Direct mail postcard advertising is a fast, affordable, and effective way to get noticed in your local area and attract warm leads. USAPrintingOnline can handle the entire process!!

Targeted: Direct mail advertising allows you to pinpoint prospects by area and/or demographics. (Age, income, family size, etc.)

Affordable: Direct mail costs much less than advertising on TV, in magazines, or on the radio.

Trackable: Direct mail’s success is measurable. You know exactly how many were sent and can track how many bring in new business.

Fast: Direct mail allows you to quickly turn marketing ideas into reality. Design, proof, print, and mail postcards quickly.

Ways to use direct mail to market your business:

  • Direct people to your website and/or social profiles online
  • Announce a special event, promotion, or coupon
  • Find new customers surrounding your business
  • Build brand awareness and forge memory of your business
  • Stay in touch with existing, loyal customers

Direct mail marketing tips for success:
Great direct mail campaigns have the ability to capture a recipient’s attention, get them to read and process content, commit to the message, then execute a specific call to action. Here are some tips to help make your marketing campaign a success.

  • Have a goal and target audience in mind for each campaign (right audience + right message = success)
  • Make an impact with a strong headline and bold imagery (get to the point, keep content and design simple)
  • Be simple, clear, and concise with direct mail messages (use only one idea per piece)
  • Include a compelling promotional offer to promote responses (time-sensitive offers work best to promote immediate response)
  • Include relevant contact information such as company name, phone number, web address, and links to social profiles
  • Use personalized landing pages (PURLs) to create powerful multi-channel marketing campaigns. Let us show you how!